Built by people who run one.

I spent ten years in paid media and directed more than $60 million in ad spend along the way. Then my partner Nick and I started North State Coatings, and I learned the owner's side in a hurry. The hard part was not the work. It was everything around it: calling a lead back before the next guy did, following up on quotes, keeping the schedule straight, all with a lean crew and a phone that rings while you're on a job.

Every system that promised to help wanted a piece. A retainer here, a seat there, and when you added it up, somebody else owned the thing you were paying for. I got tired of that fast. So we built our own: the quote out within minutes of the visit, every lead and quote followed up, scheduling and invoicing connected to the tools we already used, a weekly report in booked jobs. At a fraction of what the stack would have cost.

Amplifai is where we install that for other owners and pass the savings on. The owners who get ahead over the next few years will have content going out, a system that answers every lead, and nothing falling through the cracks. Yours can be as robust or as simple as you need. If you have two pain points, we fix two. Every account is in your name, we tell you every tool it runs on, and you see it running on North State before you pay for anything.