Three rungs. Pipeline makes sure no lead dies. Engine brings the leads in. Each piece says what it does, what it runs on, and what it replaces. Every account in your name.
The front door
Pipeline: these six, run for you.
You talk to your assistant like you'd text an office manager. $997 to install, then $497 a month, month to month. If your first real quote isn't out through it in week one, you don't pay the first month.
Pipeline
Leave the estimate and talk it through in the truck. Your assistant drafts the quote from your services and prices. You read it and say send. Nothing goes to a homeowner without your OK.
Pipeline
Every lead gets an answer and every quote gets followed up until it's a yes or a no. Your assistant drafts each one. You approve it.
Pipeline
Ask who came in this week. It tells you who's hot, who's gone quiet, and who to call today, with notes on where each one stands. No CRM? We set one up.
Pipeline
The homeowner picks a time that works. The estimate lands on your calendar, and your crew sees it.
Pipeline
The deposit link goes out with the quote, and the invoice goes out when the job is done. It all runs through the invoicing you already use.
Pipeline
Every Monday, a short text in the truck and a one page email at the desk: quotes out, jobs booked, who to call, and one gap we are fixing. Every number sits next to where you started.
One Channel
Already have a CRM you like? We run one ad channel for your shop: Meta lead forms, or Google Search and Local Services. $497 setup, then $497 a month. 90 days, then month to month. A second channel is $397 a month.
What's in
What's not
Your ads are live in 14 days, or the setup fee comes back. Ad spend is paid by you, straight to the platform, $1,000 a month minimum, never marked up. The monthly price is locked for 24 months.
Engine
Engine is Pipeline plus everything an agency does, run on AI, on accounts in your name. $2,500 setup, then $1,497 a month. Six months, because ads need it, then month to month. Your ads are live and your first estimate is booked through the system within 30 days, or the setup fee comes back.
Engine
Google Search and Local Services, Meta lead forms, and TikTok where it works for your trade. Built and run by us, every lead fed straight into your pipeline.
Engine
Send raw clips from the job. We edit them into posts and ads, so you keep showing up without stopping work.
Engine
Your site and profiles set up so you show up when a homeowner asks AI who to hire. North State's best lead so far came this way.
Engine
A site built for your trade, in accounts you own, with every form going straight to your pipeline.
Engine Plus and add ons
Engine Plus
Engine with double the content, a second service area or location, and a monthly review of your numbers with Taylor. For ad budgets of $3,000 a month and up.
Each extra estimator gets their own assistant, set up and tuned to your prices, so their quotes go out from the truck too.
Every monthly price is locked for 24 months while you stay.
Five steps. Every one of them is on the scope sheet before anything gets installed.
Pipeline is $997 to install, then $497 a month, month to month. One Channel is $497 a month. Engine is $1,497 a month. Your assistant runs on your own xAI account, $30 a month. Everything in your name.
North State's own setup, live. You see it running before you pay for anything.
What gets installed, what it runs on, and what it costs. In writing.
Accounts set up in your name. Your assistant trained on your services and your prices, connected to your CRM and invoicing. Your first real quote goes out through it in week one, or you don't pay the first month.
A walk through every thread and every tool, so you actually use it.
What booked, every week. Booked jobs, not leads.
The AI does the production work an agency pays people for: editing your footage, building the ad versions, writing the follow ups. You pay for the setup and for us running it. Every tool is named, so you can check the math.
Everything the agency doesn't. Every lead gets followed up until it's a yes or a no. Your quote goes out before you're back in the truck. Nothing goes to a customer without your OK. Every Monday you see what booked.
It doesn't talk to them on its own. It drafts, and you approve every quote and every follow up. You're the human connection.
Everything is in your name from day one, in writing. Every tool is named. We run this in our own coatings company, and we'll show you ours before you pay for anything.
It's your CRM run for you, every lead followed up, quotes out the same day, and a report in booked jobs. One saved job usually covers months of it. If your first real quote isn't out through it in week one, you don't pay the first month.
That's One Channel. We build the campaign for your shop, it runs in your account, the leads go into the CRM you already use, and you see the report every month. $497 a month, 90 days, then month to month. When you want the follow up and the quote handled too, that's Pipeline, and when you want every channel, that's Engine.
Then you don't pay for the setup. On One Channel, your ads are live in 14 days or the setup fee comes back. On Engine, your ads are live and your first estimate is booked through the system within 30 days, or the setup fee comes back.
Because ads need it. The first month is setup and learning, and the numbers don't mean much until month three. After six months it's month to month. Pipeline is month to month from day one.
You keep everything: ad accounts, Google Business Profile, domain, website, your business number and a full export. If you're on our CRM, we help you move it within 5 business days.
15 minutes. You leave with a scope sheet.