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Built for North State first.

We set this up for our own coatings company before we installed it for anyone. Here's ours.

North State Coatings

Lead ads built with Claude.

North State's Meta lead form campaigns are built with Claude, on North State's own ad account. Every lead from them goes straight into the pipeline, so it gets followed up the same day.

What was built
Meta lead form campaigns, templated and built with Claude through the Meta API.
Runs on
Claude, Meta, the CRM
What it replaced
Paying someone per channel to set up campaigns.

North State Coatings

The quote goes out in about 10 minutes.

After a sales visit, the owner talks it through to the assistant in the truck. It drafts the quote for the floor from North State's prices. The owner reads it, says send, and the quote and deposit link go to the homeowner within about 10 minutes.

What was built
A quote flow on North State's own price sheet, with the deposit link attached and the owner approving every send.
Runs on
Grok Bot, the CRM, the invoicing
What it replaced
Quotes written at night, a day or two after the visit.

North State Coatings

The pipeline comes in every day.

Every lead arrives with notes on where it stands: hot, warm or cold, and what stage. Ask the assistant who came in this week and it tells you, so nothing gets jumbled between texts and the CRM.

What was built
A daily pipeline for North State, read and updated by the assistant in the CRM.
Runs on
Grok Bot, the CRM
What it replaced
Leads spread across texts, a notebook and an inbox.

North State Coatings

Every quote gets followed up until it's a yes or a no.

Quotes used to go out and sit. Now every one gets a follow up until the homeowner answers. The assistant drafts each one and the owner approves it, and the whole thread lands in the CRM.

What was built
A follow up on every quote North State sends, with booked estimates going straight onto the calendar.
Runs on
Grok Bot, the CRM, Google Calendar
What it replaced
A stack of sent quotes nobody had time to chase.

North State Coatings

A website North State owns, domain and all.

The site, the domain, and the Google Business Profile are in North State's name. Web form leads go straight to the assistant instead of sitting in an inbox.

What was built
The North State site and brand, with the web form connected to the assistant.
Runs on
Claude, the CRM, Google Business Profile
What it replaced
Web form leads that sat in an inbox for days.

North State Coatings

Found when someone asked AI who to hire.

North State's most qualified lead so far came from AI search. Someone searched the business on Gemini, North State came up well, and the lead came in ready to talk.

What was built
A site and profile set up to show up when people ask AI who to hire.
Runs on
Claude, the website, Google Business Profile
What it replaced
Hoping a homeowner scrolls past the ads to find you.

North State Coatings

A weekly report in booked jobs, not leads.

Once a week the report shows what booked, what it was worth, and where it came from. It is built from the CRM and QuickBooks, so the numbers are the ones you already keep.

What was built
A weekly booked jobs report sent to the owner, pulled from the CRM and QuickBooks.
Runs on
Claude, the CRM, QuickBooks
What it replaced
A lead count, and a PDF with a bunch of graphs.

See North State running.

15 minutes. You leave with a scope sheet.

See it running Send us a job clip